Yahoo! - Great Customer Feedback Loop

A day after my not-so-flattering post on the new MyYahoo, I got an email (Posted below) from Tapan, manager of Yahoo's Front Doors Group. 24 hours later, I am impressed. We conducted an email exchange over the last 24 hours where he asked for specific feedback on features and bugs, gave me a brief update on functionality that they want to roll out. This is a great way to address the blogosphere as well as improve the product. Kudos! Glad I am long the stock :)!

Email from Tapan at Yahoo:

Hi Michael

I manage the Front Doors group at Yahoo including “My Yahoo.” I read your blog and wanted to get back to you on some of your comments regarding My Yahoo. I considered responding directly to your blog but thought that it might be better to hear your feedback directly. This is a very early beta of the product and we are only inviting a small portion of users to see the new version. There are several issues with this beta and we’ll be addressing these in future versions of the beta before we broaden exposure. The comments on the portfolio and sports module are among those that we will be addressing.

You said: “I could go on and moan about the missing features and the annoyances of the change..” I would love to find out what you would like to see and which features you are most concerned about losing. We want to make sure that our heavy users remain satisfied. If you have a few minutes to email me, I’d very much appreciate it.

To get back to the old My Yahoo, you can find a link in the footer “Switch back to the old My Yahoo.” You can also access this via the header if you have the big search box.

Thanks

Tapan