The GPRS Wall
Conversely, the internet was a much more open platform, one where you could reach any user simply by providing the best services and products and making them available. A user paid one fee to the ISP and could access and try any service. If you wanted better access, pay a little more for higher speed but the entire platform was at least accessible from the get go. This accessibility ultimately increased innovation on the internet, increased needs for bandwidth and increased the rate of broadband penetration that carriers could charge for. Look at the growth of Verizon's FIOS service now.
Well I broke down about a year ago and invested in my first Mobile start up, Zlango. This has been a heckuva education in the mobile world: A world that is chock-full of different protocols, non-standard interfaces and implementations in the carrier engine rooms. However, by far, the biggest impediment to growth is the penetration GPRS, UMTS, or any other data service. GPRS or other data services are now an all or nothing proposition and I think the carriers are now shooting themselves in the foot by keeping it closed.
Om, had this to say recently about Sprint:
"Under siege from Wall Street investors, and facing competition from other potential wireless networks (700 MHz), Sprint Nextel (S) has a new-found appreciation for the need for openness. And its executives are taking every opportunity to extoll the virtues of open networks, especially xOHM."Over in this part of the world, Europe and Asia, many of the interesting applications and reasons users will buy a GPRS (or other data service package) come in the form of client downloads that require a GPRS connection to get them down and loaded. Even Zlango which does not require GPRS for its operation, needs it to get the client down via GPRS. So here is this great catch 22 where the services needed to drive usage of additional applications and GPRS, in fact need GPRS just to initiate them. Zlango is growing phenomenally despite this but our estimates are that with open GPRS we would grow 6 fold as fast.
"Rick Robinson, VP of products and services of xOhm, told attendees of the Play conference in Berkeley, Calif., that xOhm will tear down the walled gardens and do away with restricted access to the mobile Internet. “Xohm will tear down this wall. We will provide complete access to Internet from a WiMax enabled device,” he said."
However, the vast majority of subscribers do not have GPRS so they cannot get access to these new services which generate revenues (in Zlango's case from messaging) for carriers and hence stagnate carriers' growth. In my opinion, this is opening the gate for WIFI and WImax to mobile which will be open (witness the Iphone which I see many people using simply to access their web mail). WIFI on phones will be uncontrollable by the carrier and their stinginess on GPRS is pushing more consumers to WIFI. The conundrum exists because carriers fret that users will use the data channels for voice as well and cannibalize their revenues. While this may be true in the short term, in the long term consumers will get what they want either from WIFI or GPRS so the carriers are better off capturing that user now rather than waiting for him to escape via another port.
What should the carriers do? Here is a practical suggestion that I think they can live with: Open GPRS for free for a limited number of Megabytes so that it is enough to use apps a few times and experience them but not enough to do voice on a regular basis. They should upgrade all phones to be GPRS enabled as this will drive the next generation of services and revenues and then suggest an upgrade to a premium package of GPRS services thereafter.
I know this is wishful thinking but maybe just maybe....







