Doing Good While Doing Well in Social Media

Community service and charity are near and dear to my heart and I love it when entrepreneurs keep this front and center as they build their companies. Big tip of the hat to Zeev Rozov, founder of Sportingo, for this initiative. In his own words below,
“As part of my agenda to have social media support charities we launched a partnership with UNICEF in South Africa. Sportingo is giving them advertising space and donating $10 for every author that submits an article to Sportingo in March.

I don’t believe that anyone has figured out a business model to compensate UGC contributors. The majority of people submitting content don’t care about making a few dollars of their content or winning a prize. Yet they do want to feel appreciated for their work and if they can see how it benefits a cause they care about I believe they will care more about their content. “
Zeev – Great initiative!