Looking for a way to play Google's decent results, look at the public Israeli internet companies whose business models are driven by Google. Looking for a way to play it safe, look at these same companies that are trading at cash or close to cash.
Incredimail (MAIL), Answers.com (ANSW) and Babylon (traded on TASE BBYL) have significnat amounts of revenue driven by Google's adsense or toolbars. In addition, these companies are trading at pretty low multiples and in at least one case is sitting on plenty of cash relative to Market cap. These are all thinly traded stocks so it is tough to build a position but I think they can all be interesting.
Incredimail (MAIL)
Incredimail has traditionally been a provider of email clients. The company monetized this in two ways, graphic packages and paid search. The company was put on ice by Google earlier in the year due to purported abuse. I believe that the time in the penalty box is keeping the MAIL's stock down. The stock is trading at slightly above cash today and is pretty illiquid. The company has cash of over $21,000,000, TTM revenue of $21,000,000 and a market cap of approximately $25,000,000.
Another item that has seemingly weighed on the stock was the shakeup in the management team earlier in 2008. Yaron Adler left the company and his cousin Ofer Adler, the company's founder, is now running the company. As far as I can tell, Ofer has decided to invest in growth of the top line at the expense of profitability and has succeeded in doing that. I believe that the investment phase is behind MAIL at this point and the company will reap profits form it 2008 investments beginning in 2009. Their search volume is growing as they have rolled out Google search to more users as users upgrade the mail front end.
In addition, the company has launched two new products. One is an IM add-on and the other a desktop photo manager. Each of these a profitable small niches to monetize Google search. Another Israeli company I know is running quite the profitable business with smiley on steroids products for MSN messenger.
Answers.com (ANSW)(Full Disclosure: I was on the board of Answers.com when the company went public but have been off for years)
Answers.com is growing incredibly fast. According to this Seeking Alpha article, it has grown 58% in the last year, which puts it in the top 20 growth sites. Its WikiAnswers site is gaining momentum.
Answers.com's stock (ANSW) has appreciated over 300% in the last 7 months and ANSW is now valued at around $90MM. Answers.com has been at this for a while and seems to have finally hit its stride. The Company does a little above $3M in quarterly revenue so it is now trading at roughly 7 times revenue. Based on my knowledge of salaries in Israel (where the Comany is headquartered) and factoring in the site's rapid growth, with a slight increase in revenues from where it is at, the company probably broke even or was profitable in Q4 (not yet announced).Answers.com has about $1.20 per share in cash on the balance sheet. So the price/revenues is a about 7 (net of cash).
Babylon (TASE BBYL)
For years, Babylon has been selling its world leading translation software. It has been a pay for product business. That business remains and continues to grow. However, since Noam Lanir of Empire Online (online gaming) bought a controlling interest in the company, he has worked hard on conversion to sale and added a Conduit-powered toolbar (full disclosure: Benchmark is invested in Conduit) to his products. Therefore, Babylon has also began making money from Google searches via the toolbar and the Babylon products. As far as I can tell, Lanir and the CEO he appointed are focused on generating more revenues from Babylon's business by increasing conversion and adding revenue generating product lines.
Babylon's stock currently trades on the Tel Aviv Stock Exchange at 4 shekels ($1) per share, reflecting a Market Cap of 165,000,000 Shekels ($40 million). Babylon did a little shy of 17MM Shekels in revenue in Q3, reflecting about 50% growth from the same quarter in 2007. Babylon had net profits of 3.6MM Shekels in Q3 (approximately $900,000) and has cash and cash equivalents of approximately 40,000,000 Shekels. In addition, it has approximately 13 million shekels in accounts receivable. (full financials in Hebrew can be found here).
The stock price reflects an enterprise value around 120,000,000 Shekels for a company growing 50% per year and earning 3.6MM shekels per quarter. The P/E is about 8.
In addition to the attractiveness of investing in companies at or near cash, these small cap companies represent three different ways to play the Google ad platform:
Full disclosure: I am long MAIL and Babylon and wish I had been long ANSW 7 months ago.
Labels: google