Sharing Alpha
I am biased (as an investor in Seeking Alpha) but I love Seeking Alpha's communication and transparency with contributors and readers (I am both). They share both their thought process and progress with the community in a way that is helpful and inspiring.
Below is the email I got today even if I did not hit the minimum threshold for a payout this quarter :(
Dear Michael,
Seeking Alpha has seen some amazing achievements in Q1, and we'd like to thank you for being a part of our success. We are currently ranked 350 among U.S. websites and have set our sights on some more amazing goals as we make our way through 2011.
Yesterday marked a Seeking Alpha milestone on two fronts: a reorientation of our approach to content, including a redesign of the home page, and the first-ever contributor payments for Q1 participants in the Premium Partnership Program (PPP).
Let's start with the latter. PPP has been successful beyond our expectations. Here are some of the key stats:
· 355 contributors participated in the program in Q1, including 219 that exceeded the $100 threshold and are being paid now
· 40 contributors will be receiving checks of more than $1,000; another 90 will receive checks of more than $500
· Average pageviews per premium article were an exceptional 5,558 - meaning average earnings per premium article were $55.58
While we always believed PPP would be only part of the total SA value-proposition to contributors - which also includes exposure, reputation, customer leads, etc. - to our delight some contributors are making meaningful money. We did not expect at this early stage average earnings of more than $50/article. We are thrilled that PPP has enabled contributors to combine the benefits of earning cash as a freelance investment analyst with the freedom of blogging. For those of you who haven't yet done so, testing out PPP is as simple as submitting an exclusive article to our submissions team; there are no long-term obligations or barriers to entry.
A couple of small notes: Q2 Author Boards currently reflect cumulative earnings for Q1 and Q2. We will shortly update the data so that each quarter displays separately. Also, on a tiny number of premium articles in Q1, unusual traffic patterns (high percentages of pageviews from one user) forced us to disqualify those articles from payment. We will continue to monitor traffic patterns to maintain the integrity of PPP.
What we've found so far is that Seeking Alpha readers are very focused on actionable investing ideas. Articles with follow-through to tangible investment ideas tend to generate substantially more pageviews than articles that are theoretical and lack ticker-tags which fail to answer the question: How can I invest in this? Because we're focused on maintaining our strength in actionable investment ideas and analysis, many of the recent website changes are likewise geared toward putting greater emphasis on actionable ideas.
Changes to our homepage include a greater focus on content, news, and market data. We hope to do a better job of answering investors' question: What do I need to know today? by uniquely combining real-time news and data with your insightful analysis, and our knowledgeable community. On the bottom half of the page, signed-in users will find the most recent articles by the contributors they follow - which we hope will give greater impact to the number of followers you have accumulated.
We've also reduced the number of dashboards to four: Long & Short Ideas, Investing for Income, ETFs & Portfolio Strategy, and Macro View. I believe these four do a good job of capturing the key reasons most users come to Seeking Alpha: to research stock ideas, fixed-income investing, portfolio analysis and asset-class allocation, and to follow the news and the economy. We also reduced the number of modules on each dashboard, and trimmed our sectors to the standard nine.
All of this has implications for leaderboards as well. Sector leaderboards will be reduced to nine, and 'dashboard theme' leaderboards will reflect the reduced number of modules on dashboards. In cases where modules were eliminated, we 'mapped' old ones to new ones (for example, Today's Market and Market Outlook are now one theme). In some cases this has resulted in changes to leaderboard standings as different groups grew and shrunk accordingly. Bear in mind that leaderboards are based on pageviews to articles over the trailing 90 days, so any anomalies should work themselves out of the system relatively quickly. We do realize that this change may create some initial unease, but it's important to understand that none of your pageviews has gone to waste, and all of them are being counted towards your overall rankings among our contributors. We highly value your contributions to Seeking Alpha and appreciate the time that goes into creating each article.
The best of the article crop will continue to be highlighted in specially designated sections, such as Editor's Picks and Most Popular. We've also added a link to the Readers Recommend section on the homepage. Most Popular sections also appear on the dashboards.
We like to think of Seeking Alpha as a work in progress, which is why we experiment quite a bit, and aren't afraid to try new things out. If you have a moment, come to the website and check out the changes - we'd love to know what you think. And feel free to contact me or our amazing Contributor Development department if you have any questions, concerns, compliments or suggestions. We're always available to work with you on finding the best ways to bring you and your content in front of our readers.
Abby Carmel
Head of Contributor Development
Below is the email I got today even if I did not hit the minimum threshold for a payout this quarter :(
Dear Michael,
Seeking Alpha has seen some amazing achievements in Q1, and we'd like to thank you for being a part of our success. We are currently ranked 350 among U.S. websites and have set our sights on some more amazing goals as we make our way through 2011.
Yesterday marked a Seeking Alpha milestone on two fronts: a reorientation of our approach to content, including a redesign of the home page, and the first-ever contributor payments for Q1 participants in the Premium Partnership Program (PPP).
Let's start with the latter. PPP has been successful beyond our expectations. Here are some of the key stats:
· 355 contributors participated in the program in Q1, including 219 that exceeded the $100 threshold and are being paid now
· 40 contributors will be receiving checks of more than $1,000; another 90 will receive checks of more than $500
· Average pageviews per premium article were an exceptional 5,558 - meaning average earnings per premium article were $55.58
While we always believed PPP would be only part of the total SA value-proposition to contributors - which also includes exposure, reputation, customer leads, etc. - to our delight some contributors are making meaningful money. We did not expect at this early stage average earnings of more than $50/article. We are thrilled that PPP has enabled contributors to combine the benefits of earning cash as a freelance investment analyst with the freedom of blogging. For those of you who haven't yet done so, testing out PPP is as simple as submitting an exclusive article to our submissions team; there are no long-term obligations or barriers to entry.
A couple of small notes: Q2 Author Boards currently reflect cumulative earnings for Q1 and Q2. We will shortly update the data so that each quarter displays separately. Also, on a tiny number of premium articles in Q1, unusual traffic patterns (high percentages of pageviews from one user) forced us to disqualify those articles from payment. We will continue to monitor traffic patterns to maintain the integrity of PPP.
What we've found so far is that Seeking Alpha readers are very focused on actionable investing ideas. Articles with follow-through to tangible investment ideas tend to generate substantially more pageviews than articles that are theoretical and lack ticker-tags which fail to answer the question: How can I invest in this? Because we're focused on maintaining our strength in actionable investment ideas and analysis, many of the recent website changes are likewise geared toward putting greater emphasis on actionable ideas.
Changes to our homepage include a greater focus on content, news, and market data. We hope to do a better job of answering investors' question: What do I need to know today? by uniquely combining real-time news and data with your insightful analysis, and our knowledgeable community. On the bottom half of the page, signed-in users will find the most recent articles by the contributors they follow - which we hope will give greater impact to the number of followers you have accumulated.
We've also reduced the number of dashboards to four: Long & Short Ideas, Investing for Income, ETFs & Portfolio Strategy, and Macro View. I believe these four do a good job of capturing the key reasons most users come to Seeking Alpha: to research stock ideas, fixed-income investing, portfolio analysis and asset-class allocation, and to follow the news and the economy. We also reduced the number of modules on each dashboard, and trimmed our sectors to the standard nine.
All of this has implications for leaderboards as well. Sector leaderboards will be reduced to nine, and 'dashboard theme' leaderboards will reflect the reduced number of modules on dashboards. In cases where modules were eliminated, we 'mapped' old ones to new ones (for example, Today's Market and Market Outlook are now one theme). In some cases this has resulted in changes to leaderboard standings as different groups grew and shrunk accordingly. Bear in mind that leaderboards are based on pageviews to articles over the trailing 90 days, so any anomalies should work themselves out of the system relatively quickly. We do realize that this change may create some initial unease, but it's important to understand that none of your pageviews has gone to waste, and all of them are being counted towards your overall rankings among our contributors. We highly value your contributions to Seeking Alpha and appreciate the time that goes into creating each article.
The best of the article crop will continue to be highlighted in specially designated sections, such as Editor's Picks and Most Popular. We've also added a link to the Readers Recommend section on the homepage. Most Popular sections also appear on the dashboards.
We like to think of Seeking Alpha as a work in progress, which is why we experiment quite a bit, and aren't afraid to try new things out. If you have a moment, come to the website and check out the changes - we'd love to know what you think. And feel free to contact me or our amazing Contributor Development department if you have any questions, concerns, compliments or suggestions. We're always available to work with you on finding the best ways to bring you and your content in front of our readers.
Abby Carmel
Head of Contributor Development
Labels: Seeking Alpha



